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Lot # 743 (of 873)   < Previous Lot | Next Lot >

1942-49 The Pride of the Yankees Press Book Collection (4)

Starting Bid - $200.00, Sold For - $345.00

Four different press books for the 1942 film The Pride of the Yankees, starring Gary Cooper as Lou Gehrig in the story of the life of the great Yankee slugger, include the classic American version plus three unusual foreign versions. 1) The American press book for the 1949 rerelease features illustrations of all of the advertisements and posters available to promote the film, including numerous illustrations of Babe Ruth who appeared in the film as himself. The 16-page press book (18 x 12 inches), entitled "Exhibitor's Manual," was distributed exclusively to movie theaters by RKO as a marketing tool. Very respectable condition for this very easily damaged large-format publication. Natural horizontal fold line as issued, a few very small wrinkles and a couple of minor edge tears, overall Vg-Ex to Ex. 2&3) Two very unusual 1942 English Pride of the Yankees press-related advertising pieces: one with four pages which fold out to create a 25 x 11 inch poster (Ex); the other is two pages featuring advertising to movie theaters for the film (Vg-Ex). Both are credited to Kinematograph Weekly and dated October 1 and 15, 1942, respectively. It is possible these are not "stand alone" pieces but may have actually been issued as part of a larger publication distributed to the movie trade. 4) Two-page fold over Japanese "press sheet" (7 x 10 inches) for The Pride of the Yankees printed on thin stock almost entirely in Japanese. The cover features portraits of Cooper and costar Teresa Wright. We are uncertain whether this piece dates from 1942 or 1949. Distributed by the "Motion Picture Export Association." Excellent condition. Total 4 items. Reserve $200. Estimate $400/$600. SOLD FOR $345.00


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