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1940 Prudential Promotional Cover Art Attributed to Haddon H. Sundblom/Sundblom Studios
Starting Bid - $400.00, Sold For - $805.00
Attributed to Haddon H. Sundblom, this outstanding painting, featuring a very happy baby being lifted into the arms of his adoring mother, was used by The Prudential Insurance Company as the cover illustration for its 1940 promotional publication, which was entitled simply The Prudential. Every visitor to a Prudential office, or anyone who allowed an agent to visit his home, received one of these promotional booklets. The cover illustration was likely used for company ads that year as well. The image chosen by Prudential to represent their company was no doubt very carefully selected, and intended to elicit a very positive emotional reaction. It is no surprise that the original painting would elicit a similar positive reaction, and be even more effective in this regard. This original oil on canvas painting is unsigned. Though in the Sundblom style, there is certainly the possibility that it was created by one of the Sundblom Studio artists, who worked under Sundblom's direction, as opposed to by Sundblom himself. This is a very successful painting, ideal as a representation of Sundblom Studios work and as an example of classic commercial illustration art which is also ideal for home décor. The painting on canvas is framed (no glass), measures 20 by 24 inches, and is in flawless condition, with colors bright, crisp, and bold. Included with the work is an original copy of the published booklet The Prudential. Reserve $400. Estimate $800/$1,200. SOLD FOR $805.00
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