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1953 Bowman Color Five-Cent Display Box
Starting Bid - $1,000.00, Sold For - $4,350.00
Presented here is perhaps the finest example known of what many consider to be the single rarest and most desirable gum card display box of the 1950s. The 1953 Bowman Color counter display box once held 24 five-cent packs of 1953 Bowman Color baseball cards. Joe DiMaggio appears on the top of the box, encouraging youngsters to collect the new and exciting set ("Best Cards I've Seen-Collect Them-Trade Them-Save Them"). Joe DiMaggio's image and endorsement on the box lid makes this box extremely desirable both as a rare Bowman display box and as a Joe DiMaggio advertising item. It is interesting to note that Joe DiMaggio does not actually appear on a card in the 1953 Bowman set. He retired in 1951, but his stature was so great, and the bubble-gum card wars between Topps and Bowman at such a fever pitch, that Bowman pulled out all the stops and used the Yankee legend to promote their new, larger cards in 1953. This was the key year for Bowman's survival. Apparently their marketing efforts were not enough. Despite Joe's ringing endorsement and the beautiful design of the new color photo series, Bowman began a swift decline over the next two years, finally selling out to Topps in 1955. Though the 1953 Bowman color cards are reasonably available and of course widely collected, original store display boxes from this issue are virtually nonexistent. There are literally fewer than ten examples known in the hobby. Of these, this example is certainly among the best. We have never seen one better. The box has only minor imperfections. Two tiny toned pieces of thin tape (easily removed if desired), one on each side at the edge, are sealing strips and are original to the box from when it was sent to the candy store in 1953. The box is bright and clean, perfectly rectangular, and in unrestored original condition. A tiny crease in the upper left corner of the lid is hardly worth mentioning. A tiny tape repair on the inside and back of the outside of this same corner is mentioned for the sake of accuracy. Technically in Very Good to Excellent condition, the box displays beautifully and has a much stronger, overall Ex-Mt appearance. Reserve $1,000. Estimate $2,000/$3,000. SOLD FOR $4,350.00
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