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Lot # 1018 (of 1411)   < Previous Lot | Next Lot >

Grand Macnish Whisky Die-Cut Cardboard Advertising Display

Starting Bid - $100.00, Sold For - $174.00

Yoo Hoo had Yogi Berra; Mr. Coffee - Joe DiMaggio; Moxie - Ted Williams. Not to be outdone, Grand Macnish Scotch Whisky invested a great deal of time and money to create its own unique brand of player/product identification - And it worked! Who today can take a sip of Macnish Scotch Whisky without the name Frank Lary instantly coming to mind? The two names are practically synonymous. Lary was not alone in his praise of the product, however. Quickly, others rushed to add their endorsement. And not just anyone. We're talking about none other than Mudcat Grant, Norm Cash, and Rocky Colavito. Presented here is the apex of that legendary Macnish advertising campaign. Long hailed as the "Grandaddy" of all point-of-sale baseball advertising pieces, this magnificent die-cut cardboard advertising piece features the famed diamond quartet of Norm Cash, Rocky Colavito, Mudcat Grant and (last but not least) Frank Lary, in promotion of Grand Macnish Whisky. Ok, maybe this isn't the "Grandaddy" of all baseball advertising pieces, but it certainly is the finest advertising piece featuring four non-Hall of Famers in promotion of an imported whiskey, bar none! It's still not known exactly who was responsible for this campaign, or where the company came up with enough money to afford all four superstars, but collectors today are certainly thankful they did. What's even more amazing is the fact that this display dates from years after the featured players had retired. The display itself is one of the most elaborately designed cardboard advertising pieces we have ever seen. Each of the player's portraits is an individual, detachable piece, as is the whisky bottle in the center. Think of the flexibility this afforded merchants: each week the positions of the heads could be changed, if desired, thus creating an almost entirely new display! That same benefit exists for collectors today. Plus, if ever the cry rang out "Bring me the head of Frank Lary!", well, you could. This advertising sign was originally displayed in stores by means of a pole (not included); however, the cardboard attachments for insertion on the pole remain affixed along the reverse. The display (approximately 36 x 42 inches at its widest points) remains in Excellent condition overall, especially given its somewhat fragile nature. There are a few tears and creases to the extending flag at top and the handle of the bat along the bottom; however, both remain completely intact. Some light foxing is evident along the main body which does not detract in the least from its outstanding visual appeal. This rare piece is accompanied by fifteen original promotional flyers (8.5 x 11 inches) that were distributed in conjunction with this advertising campaign. Baseball advertising kitsch at its finest, this is an amusing display piece for the advertising collector who does not take his collecting too seriously. Reserve $100. Estimate $200/$300. SOLD FOR $174.00


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