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1950s Yogi Berra Signed Yoo-Hoo Advertising Display
Starting Bid - $200.00, Sold For - $812.00
Classic 1950s Yogi Berra Yoo-Hoo store advertising display flawlessly signed by Berra in blue Sharpie ("10"). This striking store display was provided by Yoo-Hoo to be hung in retail establishments selling the popular chocolate drink. Yogi Berra's long-standing promotion of Yoo-Hoo is one of the most famous and successful of all player product endorsements. Beginning in the 1950s and continuing over the next two decades, Berra was the company's chief spokesperson. The offered piece dates to the start of this relationship and pictures the Hall of Fame catcher, in uniform, sitting at his locker with a refreshing bottle of Yoo-Hoo in his hand. The vintage display (16 x 22 inches) is printed on heavy cardboard stock. When originally issued, this rare display was accompanied by a plain cardboard frame. Overall in Excellent condition with some very light surface wear. One of the most popular and high-quality advertising pieces of the era. Framed to total dimensions of 22 x 28 inches. LOAs from James Spence/JSA and Steve Grad, Mike Gutierrez & Zach Rullo/PSA DNA. Reserve $200. Estimate $400/$800. SOLD FOR $812.00
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