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Lot # 990 (of 1411)   < Previous Lot | Next Lot >

Extraordinary Circa 1910 Reach Tin Advertising Display Sign

Starting Bid - $4,000.00, Sold For - $31,900.00

Extremely rare and decorative embossed tin advertising sign issued in promotion of Reach fielder's gloves. This extraordinary advertising piece originates from a find years ago of several Reach tin advertising signs, all similar in design and measuring 6 x 13 inches. Each sign was preserved in essentially Mint condition, never used for display as intended but carefully stored away in its original packaging as supplied by Reach. No other examples of these tremendous rarities have ever surfaced, and the few that were discovered are all in major private collections. This is the first example that we have ever had the privilege of offering. These signs were produced for Reach at great expense by The American Art Works, the premier manufacturer of advertising novelties and displays in the early 1900s. This is one of the most attractive and substantial advertising pieces of its kind and, being from the find, is naturally in pristine condition. The colorful retail display promotes "The Reach Patented Diverted Seam Fielder's Glove" and pictures a large illustration of a "Reach Special" glove at the top. A beautiful illustration of a generic player in uniform appears in the lower right, to the left of which the glove's attributes are boldly proclaimed - "Require No Breaking In - All the Big League Players use them." Accentuating the decorative nature of the piece is the fact that both the illustration of the glove and player, along with the main body of text, have been produced in raised relief. The Reach company and American Art Works spared no expense in the design and production of these tin displays. That fact is duly noted by the company on the reverse. There, printed upon the cardboard backing, is the company's instructions to their retail agents: "This sign is one of a series and costs us big money to have them made. They are for our mutual benefit, and if you will take the trouble to see that it is displayed in a good place we know that it will increase your sales of Reach sporting goods. If, for any reason, you do not care to hang it up kindly return it to us and we will put it to work elsewhere. " Bright, fresh, clean, and with flawless colors, this sign looks today exactly as it did when originally produced in 1910. It is very rare to find any tin signs of any kind from this era in such a state of perfection, and there are very few baseball-related tin signs of any kind which were produced in this era, let alone one with such tremendous display value or for such a prominent baseball goods company. This is a piece that would be highly prized not just by baseball collectors, but also by general American advertising collectors, an extremely substantial field in its own right. The tin sign approaches Mint condition, with just a tiny scratch in the far edge of the upper left border. The colors are bright and bold. The very substantial cardboard backing, which is held in place by means of crimped edges as designed, is in Near Mint condition. The sign even includes the original heavy thread which comes out of the back for use by store owners to hang the piece on a wall! This is an extraordinary example of early baseball advertising, and one of the most striking and rare of all baseball-related advertising displays. Reserve $4,000. Estimate $8,000/$12,000. SOLD FOR $31,900.00


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