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Lot # 1015 (of 1594)   < Previous Lot | Next Lot >

1928 "Ruth's Home Run Candy" Advertising Poster

Starting Bid - $2,000.00, Sold For - $8,225.00

Presented is one of the rarest and most desirable of all 1920s baseball-related advertising posters, and one of the most impressive Babe Ruth display items to reside in the Barry Halper Collection: the 1928 "Ruth's Home Run Candy" advertising broadside issued by the George H. Ruth Candy Co. This is one of only two examples of this extraordinary rarity known to exist. This stunning advertising poster, which features a large portrait image of Ruth in uniform, was issued to promote the company's prize of a Babe Ruth baseball to the boy or girl who turned in the largest number of "Ruth's Home Run Candy Wrappers." A picture of the prize ball appears in the upper right corner. Two blank lines at the bottom of the piece allow for local merchants to write in their own start and end dates for the redemption. The George H. Ruth Candy Co. was founded in 1926 in direct retaliation against the Curtis Candy Company for their refusal to compensate Ruth for the use of his name on their "Baby Ruth" candy bars. Curtis always maintained that the "Baby Ruth" bar, which, coincidentally was issued in 1921 following Ruth's record home-run season, was named not for Ruth but for the daughter of former President Grover Cleveland. While certainly possible, that claim seems then and now as hard to believe in light of the fact that Ruth Cleveland died in 1904, twelve years before the Curtis Candy Company was even founded. The confectionary battle over the use of the name "Baby/Babe Ruth" continued for nearly five more years before a final verdict was handed down by The Court of Customs and Patent Appeals in 1931. That ruling denied the George H. Ruth Candy Company the right to trademark its two candies, "Ruth's Home Run Bar" and "Babe Ruth's Own Candy," stating that there would be too much confusion among the public if candies named "Baby Ruth" and "Babe Ruth" were allowed to compete against each other. With that final indignity, the George H. Ruth Candy Company closed its doors forever. Today, this remarkable broadside is one of the few tangible reminders left from Ruth's lost candy-war venture. The broadside (12.75 x 19.75 inches), printed on heavy cardboard stock, has benefited from professional restoration in repair of creases and tears, resulting in an Excellent appearance. Matted and framed to total dimensions of 18.5 x 26 inches. The broadside is accompanied by an original George H. Ruth Candy Co. envelope featuring Ruth's portrait image. The envelope, a great rarity in its own right, is postmarked October 30, 1928, and bears the company name as well as the names of its two confections: "Ruth's Home Run," and "Babe Ruth's Own Candy." The envelope (6.5 x 3.75 inches) features a glassine front panel and is in Excellent condition. Total 2 items. From the Barry Halper Collection. Reserve $2,000. Estimate $4,000/$6,000. SOLD FOR $8,225.00


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