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Lot # 1058 (of 1594)   < Previous Lot | Next Lot >

1955 Post Sugar Crisp Cereal Unopened Box with Ted Williams

Starting Bid - $100.00, Sold For - $940.00

In 1955, if you were walking down the supermarket aisle in the cereal section, you would have seen unopened boxes of "Sugar Crisp," exactly as offered in this lot: the front displaying cute "Sugar Bears" and the reverse featuring an illustration of Ted Williams in promotion of the company's Major League patches giveaway. Of course, back then if you were a typical red-blooded American boy you would have quickly eaten the cereal, stuck a knife through the heart of one of those cloying sugar bears (just to horrify your sister), and cut off the box top to redeem the patches (leaving the box in a mess for your mother to pick up and throw away of course). One dedicated collector had the foresight to realize what a remarkable collectible this would someday be and he kept the box intact and unopened as is. This box has been carefully guarded from the elements and the breakfast table for forty-two years. Offered is a complete unopened box of Post "Sugar Crisp" cereal featuring Ted Williams on the reverse, preserved in a most improbable and original state. We can't imagine that too many boxes have survived unopened like this. We've never seen another. The fine print states that the redemption offer expires on December 30, 1955, thus helping to precisely date the piece. The box (6.25 x 1.75 x 7.75 inches) is in Excellent to Mint condition. From the Barry Halper Collection. Reserve $100. Estimate $200/$300. SOLD FOR $940.00


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