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Lot # 1074 (of 1594)   < Previous Lot | Next Lot >

1966 Mickey Mantle "Fedtro" Advertisement and Product Collection (6)

Starting Bid - $500.00, Sold For - $1,762.50

During the 1960s, in addition to endorsing products such as foods, beverages, and sporting goods, Mickey Mantle was also the chief spokesman for Fedtro, an electronic products manufacturer specializing in audio equipment. We're not sure how effective his endorsement was as we've never heard of anybody actually using any of these products, but offered here is an extraordinary collection of these extremely scarce and desirable Fedtro products and advertisements from the era featuring Mantle's endorsement: 1) Large cardboard Fedtro retail store display featuring Mickey Mantle in promotion of the company's line of megaphones. The easel-back display, issued in 1966, pictures Mantle in numerous poses demonstrating the different megaphones offered by the company. The display (17 x 22 inches) has a few minor surface abrasions and moderate corner wear. The original easel back remains intact. In Very Good to Excellent condition. Matted and framed to total dimensions of 25 x 30.5 inches. 2) Fedtro megaphone (which is pictured in the previously listed advertising display) featuring Mantle's image and endorsement on the side. The megaphone measures thirteen inches in length and is in Near Mint condition. 3-6) Three pair of individually packaged Fedtro intercoms complete with their original shipping box. Each pair of intercoms are packaged side-by-side on a cardboard display frame (9 x 14 x 1.5 inches) featuring Mantle's image and endorsement. The packages, while not freestanding, were meant to be displayed in an upright fashion in order to highlight Mantle's endorsement. The original shipping box (9.5 x 14.25 x 6.75 inches), which held the three offered intercom sets, is included and also displays a Fedtro label on the front end that once again features a picture of Mantle along with his glowing endorsement of the product. Each of the three individual packs of intercoms remain in Near Mint condition. The box displays normal shipping wear and is in Very Good condition. This is a truly spectacular advertising ensemble and one that Barry took great pride in displaying, especially given his close friendship with, and admiration for, Mickey Mantle. The fact that Mantle’s popularity wasn’t quite enough to ensure the success of these revolutionary products, as today we rarely (make that never) see wireless electronic megaphones, or Fedtro products of any kind, gave these rare package designs a humorous quality appreciated by both Barry Halper and Mickey Mantle. From the Barry Halper Collection. Total: 6 items (advertising display, megaphone, three sets of intercoms, shipping box). Reserve $500. Estimate $1,000/$1,500. SOLD FOR $1,762.50

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