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Circa 1915 National Biscuit Company "Uneeda Boy" Doll
Starting Bid - $200.00, Sold For - $352.50
In 1914 the "Uneeda Boy," the long-standing trademark image of the National Biscuit Company, finally came to life in the form of a doll manufactured by the Ideal Novelty & Toy Co. of Brooklyn, New York. The dolls originally sold for $1 and were often used by merchants in their store window displays. While it is not known for certain how long the dolls remained in production (the company also produced a Zu Zu Clown doll as well), it is generally believed that they all date from approximately the four-year period 1914 to 1918. Offered here is a very scarce example of the "Uneeda Boy" doll. The doll features a cloth body with a composition head, hands, and feet. Standing 15 inches in height, the doll is complete with its original cloth "slicker" and hat. The company's manufacturing label has been removed from the left sleeve of the coat. Both the hands and head display moderate crazing as well as a small amount of paint loss. There is a slight chip to the left foot. In Very Good condition. Accompanied by a modern display stand. Reserve $200. Estimate (open). SOLD FOR $352.50
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