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Lot # 1489 (of 1594)   < Previous Lot | Next Lot >

1905-1955 National Biscuit Company Advertising Archive

Starting Bid - $1,000.00, Sold For - $3,818.75

Archive of National Biscuit Company promotional materials dating from the early 1900s to circa 1955. All of these items originate from the National Biscuit Company Collection and are being presented to the collecting community for the very first time. 1) Collection of 475 colorful N.B.C. product inserts spanning the years 1905 through 1925. These colorful advertising items were inserted in packages of National Biscuit Company products, and were part of a tradition of cross-marketing in the early years of NBC packaged goods. When you bought a box of one product, say, Oreos, you would find a colorful card-like thin slip advertising insert promoting another NBC product, such as Fig Newtons, or Animal Crackers. Hundreds of products, many well known, many long forgotten, are represented in the collection. These slips were produced in sizes of either 4 x 2 inches or 4 x 2.5 inches, and this collection includes one of each size for the vast majority of examples included here. They are very colorful. They are also very rare. They were not intended to be saved, though some collectors did sometimes save them because of their exceptionally colorful graphics. They are extremely interesting advertising pieces which have the appearance of very colorful advertising cards, and each has additional text advertising on their reverses. It would be hard to imagine a more comprehensive and extraordinary collection of these colorful, graphic, and very rare collectible advertising inserts. The only reason this collection survives is because these are the file copies saved by the company. This is a simply incredible collection which would be impossible to duplicate. Many are almost certainly the only surviving examples. It is hard for us to place a monetary value on these because they are rare and, frankly, we have seen only a few samples elsewhere, but keep in mind that whatever they are worth, there are 475 pieces in total. Each individually is very substantial and striking. Together the collection provides a fascinating and unique record of card-like collectible advertising pieces, illustrating the extraordinary advertising graphics for the most well known bakery products in America in the early 1900s. With few exceptions, all are in Excellent to Nr/Mt condition. 2) 1926 N.B.C. "Advertising Material" hardcover book, entitled Advertising Material Procurable From Advertising Department New York in gilt on the cover, contains thirty-six heavy stock pages with advertising materials and photographs of advertising store displays and promotional materials available to local merchants. Extremely substantial salesman's book with numerous photographs including photos examples of the different window trims offered by the company. The purpose of this book was to record orders for advertising materials requested by store owners. 3) Monthly order log book from the Edwards & Deutsch Litho Company of Chicago, Illinois, recording the type and amount of advertising "Car Cards" and posters purchased by N.B.C. during the three-year period 1919-1921. Accompanying each month's order page are mounted black-and-white photographs (4.5 x 2.5 inches) picturing the referenced cards. A total of 235 black-and-white photos are featured here, as the company averaged approximately six to seven new "Car Cards" each month. This is an extremely unique and substantial book. 4) Collection of four bound N.B.C. salesman's sample books (each labeled "Package Catalog" on the front) featuring examples of the company's various product labels on the interior pages. Approximately 333 labels and package designs are featured, in total, within the four albums, all of which appear to date from circa 1930. The labels and package designs are all mounted onto the pages. 5) Collection of 105 various end seal labels dating from the early 1900s. Included are not only various National Biscuit Company labels but those issued by other companies as well. With very few exceptions, all of the items offered in this extraordinary collection are in overall Excellent or better condition. Total 686 items. Reserve $1,000. Estimate (open). SOLD FOR $3,818.75


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