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Lot # 1494 (of 1594)   < Previous Lot | Next Lot >

1900-1960s National Biscuit Company Store Display Photo Collection (145)

Starting Bid - $400.00, Sold For - $2,937.50

Archive of 145 original photographs. The National Biscuit Company always placed great importance on its in-store point-of-sale advertising and product presentation. In an effort to help merchants sell their backed goods the company provided them with numerous signs, counter displays, and even prefabricated shelves and stands in which to further promote the National Biscuit Company name. Armed with such materials, the merchants then proceeded to create attractive aisle and/or window displays to further entice consumers. Offered here is an amazing and unique collection of 145 original photographs picturing examples of the various store displays created by merchants over the years in promotion of National Biscuit Company products. It would be impossible to duplicate this collection. All of these photographs originate directly from the company's archives. The photos are fascinating individually, and together provide an extraordinary visual record of a long-forgotten chapter in the history of retail grocers in America. The photographs also reflect the great pride that the company and shopkeepers took in seeing their diverse assortment of products presented in an impressive and creative manner. Approximately forty percent of the photos date from 1900 to 1930, while the balance date from approximately 1930 through the 1960s. The vast majority of the photos average 8 x 10 inches, although a few smaller examples are represented as well. Many of the older photos display moderate edge wear; otherwise all are in Excellent condition overall. Total: 145 photos. Reserve $400. Estimate (open). SOLD FOR $2,937.50


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