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Lot # 1498 (of 1594)   < Previous Lot | Next Lot >

National Biscuit Company Product Advertisement Collection (4)

Starting Bid - $400.00, Sold For - $528.75

It has been said by many that variety is the spice of life. For the National Biscuit Company that sentiment certainly rang true, as the company's line of baked treats seemed to be endless in number. This collection of four advertising displays exemplifies the company's product diversity, as each either shows or makes note of the company's many goods being offered at the time. 1) Circa 1918 National Biscuit Company advertising poster picturing over forty varieties of backed goods including Animal Crackers and Mallomars. This is an extraordinary piece for display and the prize of the lot. Bright, crisp, and clean. The framed poster (36 x 24 inches), which has been dry mounted, displays both horizontal and vertical folds (as issued) upon close inspection as well a few additional creases and small tears (nearly all of which have been ameliorated by the mounting process). The piece is technically in Very Good condition but displays as Excellent. Framed to total dimensions of 38 x 26 inches. 2) Circa 1890 advertising poster issued by The New York Biscuit Company. The poster pictures over sixty varieties of biscuit tins offered by the company under a number of different brand names. The New York Biscuit Company was one of the baking companies that merged to create the National Biscuit Company in 1898. The poster (20.5 x 17 inches) has been mounted. There are small tears along both the vertical and horizontal fold lines, as well as a few additional tears (resulting in paper loss) and creases. Good condition. Despite technical flaws, the integrity of the poster remains. Framed to total dimensions of 25.5 x 22 inches. 3) Circa 1905 National Biscuit Company store display featuring the company's trademark "Uneeda Boy." The display reads "A Variety of National Biscuit Company Products sold here" and pictures a tin of Lorna Doone cookies. The piece (9.75 x 36.5 inches) displays three moderate horizontal folds (as issued) as well as a few light creases. In Very Good to Excellent condition. Framed to total dimensions of 11.5 x 38 inches. 4) Circa 1930 National Biscuit Company store display picturing six of the company's products including Uneeda Biscuits and Fig Newtons. The piece (13.25 x 20.25 inches) has a vertical and horizontal fold line (as issued), along the lengths of which there are a few small tears. Otherwise in Excellent condition. Framed to total dimensions of 14.75 x 21.5 inches. Please note: due to the size and/or number of framed items in this collection, the shipping charges for this lot (depending on where it is sent and method of shipping) may be substantial. Total: 4 display pieces. Reserve $400. Estimate (open). SOLD FOR $528.75

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