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Lot # 580 (of 1594)   < Previous Lot | Next Lot >

1970 & 1971 Kellogg's Complete Sets on Uncut Sheets

Starting Bid - $500.00, Sold For - $2,350.00

Presented are both the 1970 and 1971 Kellogg's sets in a unique form: on ten 15-card uncut sheets. Each 75-card set is represented by five 15-card uncut sheets. The sheets (6.75 x 18 inches) are labeled "Set A" thru "Set E" for each set. The ten uncut sheets are all complete final process sheets with fully printed backs. Throughout the 1970s and early 1980s , the Kellogg's cereal company was the only true competition for Topps in the baseball card market. The 1970 set was the first simulated 3-D cards issued by Kellogg's. This unique design concept, which lasted for fourteen years, was achieved by placing a clear color player photo between a purposely blurred stadium background scene and a layer of plastic overlay. The nature of the plastic overlay causes the cards to curl, often cracking the plastic overlay, if not stored properly. The 1971 Kellogg's set is of special note with reference to rarity as this was the only year in which complete sets could not be ordered directly from the company. The only way to collect 1971 Kellogg's was to buy box after box of cereal, with just one card packaged in each box. Completing a set took a Herculean effort. These are the only Kellogg's sets we have ever seen in this unique form. These sheets obviously originate from someone connected to the printing company (Xograph) or Kellogg's. Possibly they were used for proofing purposes. These sets are loaded with Hall of Famers: Mays, Clemente, Banks, Kaline, Seaver, etc. Four of the five 1970 sheets have some minor cracking. The 1971 sheets have a touch of corner wear, but are otherwise in Nr/Mt-Mt condition. Total 10 sheets (total 150 cards representing two complete 75-card sets). Reserve $500. Estimate $1,000/$1,500. SOLD FOR $2,350.00


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