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Lot # 1229 (of 1673)   < Previous Lot | Next Lot >

1933 Feen-A-Mint Babe Ruth Mask

Starting Bid - $200.00 , Sold For - $940.00

This fascinating novelty item was issued in 1933 as a promotion for "Feen-A-Mint" laxative chewing gum. The paper mask features a very colorful image of the "Bambino" with slots cut above the eyes to allow for visibility. We're not sure what was the overall concept for this promotion. Apparently "Feen-A-Mint" executives envisioned thousands of youngsters in Babe Ruth masks, each of them anxious to take laxatives, and encouraging others to take them as well. We're not even sure how Babe Ruth fits into all of this. When issued, a rubber band attached by a folding tab on the reverse of each side allowed the mask to attach to a youngster's ears. One tab has printed "Babe Ruth by arrangement with Christy Walsh, copyright 1933"; the other tab reads "Babe Ruth with the compliments of Feen-A-Mint, The Chewing Gum Laxative for adults and children." The rubber bands are no longer present. Near Mint condition. Dimensions: 6.5 x 9.5 inches. This is a very rare and unusual Babe Ruth item that is ideal for display. We have seen only ten or twelve of these masks over the past thirty-seven years, and only a few in this extraordinary essentially perfect condition, all which surfaced in a single find many years ago. This is one of the incredibly high-grade examples from that find, consigned directly from the advanced Ruth collector who purchased it at auction at REA many years ago. Reserve $200. Estimate $400/$800. SOLD FOR $940.00

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