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Lot # 1446 (of 1560)   < Previous Lot | Next Lot >

1896 H818 Spalding Die-Cut Advertising Stand-Ups Complete Set (5 Plus 3 Extras)

Starting Bid - $100, Sold For - $470

Complete set of five 1896 Spalding Die-cut Advertising stand-ups issued by Koerner & Hayes of Buffalo, New York. Each of these colorful advertising die-cuts represents a different generic sports figure (baseball, football, golf, tennis, and cycling). The reverse of each has a brief synopsis related to the image on the front. Most of the cards measure approximately 5 inches high and 3 inches wide. These die cuts were issued as an advertising vehicle for Spalding to promote its sports equipment and the sale of its bicycles. (Advertisement on the reverse of the bicycle card reads in part, "The best $75 bicycle built and superior to many that are being sold for more money." That sounds like a lot of money in 1896 for a bicycle!) This is a rarely seen set of these overlooked and very colorful nineteenth-century multisport die-cut cards. Two of the die-cuts (football and golf) have a small stand-up tab added to the reverse that is not original to the card (could be removed). The other three have very minor surface abrasions on their reverses. The fronts range from Very Good to Excellent condition. The football player is in a glass frame, and over time has stuck to the glass. Also included are three duplicates (baseball [bat is broken], football, golf) with heavy back damage from scrapbook removal. The set is technically in modest condition due to mostly very minor flaws but is still very attractive. Total 8 cards (set of five plus three duplicates). Reserve $100. Estimate $200+. SOLD FOR $470

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