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Lot # 1525 (of 1560)   < Previous Lot | Next Lot >

1931 Pulver’s "Pick a Bubble" Yellow Kid Chewing Gum Box

Starting Bid - $1,000, Sold For - $8,225

This display box, issued by the Pulver Company Inc., of Rochester, New York, is entitled "Pick A Bubble" on the lid, and for good reason. Inside is an impressive assortment of the company's Yellow Kid Gum issues, all neatly arranged in the segmented box. Two different types of Yellow Kid gum are represented. Included are fourteen brightly colored clear cellophane-wrapped packages of Yellow Kid Big Bubble Chewing Gum (five pieces of gum per package), and 144 individually wrapped unopened sticks of Pulver's Yellow Kid Chewing Gum, each with a colorful portrait of the Yellow Kid printed on the wrapper. In addition, one larger package featuring five sticks (similar to a pack of gum today) are factory wrapped together and are accompanied by a printed slip of paper reading "This package consisting of five pink sticks is for the merchant's convenience." Also included is an extremely impressive looking additional item: a single 9-inch tube, presumably containing an unknown quantity of gum. The tube was very likely a special premium awarded in some manner, perhaps in exchange for a prize-winning wrapper. It is wrapped in brightly colored blue cellophane and sealed with a colorful circular label featuring an illustration of the iconic "Yellow Kid." The box top features a large illustration of the Yellow Kid, as well as the vintage pencil notation "Oct 1931." The display box (10 x 13 x 1 inches) has imperfections (including a missing side flaps and tears) but still has tremendous display value. The gum contents are in perfect Mint condition, appearing exactly as they did back in 1931 when originally issued. Reserve $1,000. Estimate (open). SOLD FOR $8,225

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