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1932 Tattoo Orbit Chewing Gum Box - Transfer Series
Starting Bid - $1,000, Sold For - $3,231
Display box of Tattoo Chewing Gum, issued by the Orbit Gum Company of Chicago, Illinois, containing eighty-five unopened packs of gum (out of an original 100), plus two opened packs. This series of Tattoo Chewing Gum rewarded buyers with the inclusion of three different prizes: picture transfers (or "tattoos," hence the name of the gum), stickers featuring various sayings, and letters (to be used as initials on a bike, school book, etc.). We have opened two packs and found that two prizes were included in each pack. It appears that the prizes were issued in random combinations (i.e., a letter and a sticker, a tattoo and a letter, a letter and a letter). Included with the box is a promotional flyer (5 x 3 inches, printed on both sides), issued to the dealer, detailing the various prizes to be found in each pack of gum, and promoting the great value of the product. "See what you get in each Big Penny Package of Tattoo Chewing Gum. All for 1 cent. Initial Letters, Transfer Pictures, or Wise Crack Stickers." The flyer also makes note that the inside of the wrappers features surprises as well: "Your fortune told, pictures of ships, etc." The box (8 x 4.5 x 1.75 inches) has imperfections (including three detached side flaps on the outer lid) but still has tremendous display value. As is the case with many 1930s retail boxes, including Tattoo Orbit, the top of the box is intended only for protection of the store display portion of the box during shipping to the distributor and to the candy store. It is a much lower-quality cardboard than the rest of the box and is easily damaged. The reason the top of the box is such low-quality cardboard is that it is not intended for store display. It is intended to be discarded. The colorful bottom of the box in which the product is actually presented, and which is intended for store display, is extremely high quality, and has survived here in Excellent condition. The gum packs remain in their original issued state, in perfect condition, looking exactly as they did in 1932. Reserve $1,000. Estimate (open). SOLD FOR $3,231
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