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1938 R196 United Confectioners Supply "Radio Gum" Display Box
Starting Bid - $1,000, Sold For - $2,115
Display box of Radio Gum, issued by United Confectioners Supply, containing eighty-one individually wrapped sticks of gum plus eleven banded “five-cent” packs (five sticks of gum, each also individually wrapped, wrapped by an additional larger "outer wrapper"), for a total of 136 packaged sticks of gum, each individually wrapped. Despite the gum’s name, the wrappers for each stick picture famous movie stars of the era as opposed to radio personalities. These wrappers are designated R196 in Christopher Benjamin’s definitive reference work The Sport Americana Price Guide to the Non-Sports Cards 1930-1960. In cataloging this issue, Benjamin dates it to 1938 (based upon prior reports) and notes that “twenty-seven movie stars have been found so far.” The wrappers here (the number of examples of each in parentheses) include four stars not cataloged by Benjamin: Ed Brendel (3 examples, all on the larger "outer bands" of “five-cent” packs), Nancy Carroll (5, all on the larger "outer bands" of “five-cent” packs), Joan Crawford (17, all on individual sticks), and Ted Wells (2, both on the larger "outer bands" of “five-cent” packs). Cataloged stars represented here (all on individual sticks) are Lew Ayers (15), John Boles (1), Maurice Chevalier (2), Janet Gaynor (1), Mitzi Green (12), Jack Holt (16), and Jack Okie (17). The individual sticks contained in the eleven “five-cent” packs offered here are packaged snugly and therefore have not been examined and are not reflected in the totals given. The display box is in very poor condition (it has essentially disintegrated), but the packages of gum and wrappers remain in pristine condition, looking exactly as they did when manufactured for display on candy-store shelves in 1938. Reserve $1,000. Estimate (open). SOLD FOR $2,115
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