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1949 Superman Bubble Gum Package with Cards on the Reverse
Starting Bid - $200, Sold For - $11,750
Opened 25-cent package of Superman Bubble Gum, issued in 1949 by the Fo-Lee Gum Corp., of Philadelphia, Pennsylvania, still containing eighty-six pieces of bubble gum (out of the original 100 pieces that this large and costly box of bubble-gum originally included) and with four different Superman cards on the reverse. These package-design cards do not appear to be listed in the standard reference guides and are the first examples we have seen. The front of the package pictures two illustrations of Superman, one of which was intended to be cut out for "Valuable Premiums Listed Inside." There does not appear to be any text printed on the interior portion of the package; therefore, it's likely that the list of premiums was printed on a package insert that is no longer present. A "1948" copyright appears on the front of the box, as does the handwritten date "2/15/49" (penned in vintage blue ink, probably representing the date of receipt at the gum and candy distributor). The reverse features four different unnumbered cards (2.25 x 2.75 inches) picturing Superman that were meant to be cut out along the dotted lines by youngsters (the text on the reverse reads "Cut Out And Save These Cards."). The package (12 x 3 x .5 inches) has imperfections (including tears that affect the two end cards on the reverse, one very seriously, and minor tape repair on the front) but still has tremendous display value. Reserve $200. Estimate (open). SOLD FOR $11,750
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