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1950s Ted Williams Creamy Root Beer Counter Display
Starting Bid - $100, Sold For - $529
Ted Williams goes to bat for his own brand of soft drink in this classic retail counter display from the 1950s. The colorful display features an illustration of Williams in uniform standing opposite a bottle of "Ted's Creamy Root Beer." Williams was a longtime spokesperson for Moxie, a top-selling soft-drink marketed in the New England area, and his enormous popularity soon gave rise to his own brand of root beer (also produced by Moxie's manufacturer). On heavy cardboard stock and complete with its original easel back. (Please note: there are modern tin reproductions of this sign. This, of course, is an original!) The display (14.875 x 9.875 inches) has a small area of minor foxing in the lower left, a light water stain on the right border, and two light vertical stains extending from border to border (both are only completely visible when viewed at certain angles). Although the piece is technically in Very Good condition, all of the colors remain bright and bold, and the sign displays as Excellent. Reserve $100. Estimate $200/$400. SOLD FOR $529
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