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1962-1963 Mickey Mantle Jello Advertising Display
Starting Bid - $2,500, Sold For - $4,994
Enormous point-of-sale advertising display for Jello Baseball Trading Cards featuring Mickey Mantle. This classic piece has long been hailed by collectors as one of the finest Mantle advertising display pieces ever produced by virtue of both its size and remarkable full-color image of Mantle. "The Mick" is pictured striking a right-handed batting pose in his home pinstripes on the field at Yankee Stadium. Much of the extraordinary visual appeal afforded by the photo lies in the fact that not only is Mantle's famed number "7" visible on the back of his jersey, but the facade of the old Yankee Stadium frames the background image. This poster was distributed to retailers in conjunction with Jello's practice of issuing baseball cards on its packaging in 1962 and 1963. One card was printed on the back of each box of Jello and was meant to be cut out by hand. Needless to say, most retailers probably had a tough time keeping the shelves stocked after this poster was hung in the store. Today, it remains one of the top promotional displays of the era, equally popular with card enthusiasts, Mantle collectors, and advertising aficionados. The poster (33 x 28) displays normal fold lines (as issued), as well as light surface wear and minor restoration to a few small tears. All of the colors remain bold and vibrant, and the piece presents an outstanding Excellent to Mint overall appearance. This is a remarkable museum-caliber display piece! Magnificently and very expensively matted and framed to total dimensions of 46 x 40 inches. Please Note: Due to the size and/or weight of this lot, shipping costs (depending on where it is sent and its method of shipping) may be substantial. Reserve $2,500. Estimate (open). SOLD FOR $4,994
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