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Lot # 1671 (of 1743)   < Previous Lot | Next Lot >

Circa 1932 Tattoo Orbit Gum Signs and Two Complete Sets of 1932 and 1933 Play Money Gum

Starting Bid - $200, Sold For - $588

Rare collection of nonsports material dating from the early 1930s relating to the Tatoo Orbit Chewing Gum Flag Button and Play Money Gum issues. This incredible GEM MINT collection originates from a small but remarkably significant find of Tattoo Orbit Chewing Gum material that was discovered in 2010 and which originated directly from the sample files of the Wrigley Chewing Gum Company. (Wrigley owned the Tattoo Orbit gum line.) While the highlight of that find was the very small number of baseball-related advertising displays (in promotion of PR3 pins, R305 cards, and R308 cards), the balance of the material, related to the company's various gum and nonsport issues, is naturally also of great interest to collectors. Offered here is material related to the company's 1933 Flag Button Series and its 1932 and 1933 Play Money Gum issue. Each and every piece in this collection is in pristine, gem-mint condition and appears exactly as it did when first produced over seventy-five years ago. 1-2) Two similarly designed cardboard signs (each 9 x 7.75 inches) promoting Tattoo's Flags of all Nations button premium. Each sign is nearly identical in its design, differing in only the text along the left and right borders. The central image pictures all thirty-six flag buttons offered by the company, each of which could be obtained free with the purchase of a one-cent package of gum. One sign reads "Button Free With Each 1-Cent Package/Flags Of All Nations Buttons Free," while the other offers a further bonus, "Flags Of All Nations/Free Button With Each 1-Cent Package/Ask Dealer How To Get Mounting Card With Extra Button Free." Each sign has a pre-fold indentation along the reverse, indicating that it was probably intended for display as the back panel to the retail gum box. 3) Circa 1932 Tattoo Play Money Gum cardboard sign (6.5 x 6 inches). The sign makes note that the novelty of this promotion was the fact that the wrapper doubled as the play money and that the discovery of a "100 Smacker Bill" bestowed a special prize: "Play Money Gum 1-Cent/Wrappers Are Play Money/1-5-10-20-50-100 Smackers/Free Bill Fold With 100 Smacker Bill." Like the two button signs, this sign also has a pre-fold indentation along the reverse, indicating that it was probably intended for display as the back panel to the retail gum box. 4-15) Two complete sets of Tattoo Play Money, six different denominations of bills in each set, dating, respectively, from 1932 and 1933. All of the Play Money bills are identical in design with the exception of the copyright years ("1932" and "1933," respectively). The denominations from each year are "1," "5," "10," "20," "50," and "100." Because the discovery of the "100 Smacker" entitled the bearer a free billfold, we can safely assume it was the rarest of the denominations offered during its two-year issue. Also, as the sign states, the bills also doubled as the wrapper for the gum, with the denomination side obviously serving as the interior. (In 2009 Robert Edward Auctions offered an original Tattoo Orbit Flags of All Nations gum box and in it was an instruction sheet to dealers reminding them that Tattoo Play Money Gum does not show denomination of bills on the outside.) Because the money also served as the gum wrappers, pristine, unfolded examples such as these have never been seen before (potentially making them prime candidates for professional grading). Total: 15 items (2 Flag Button signs, 1 Play Money sign, and 12 individual examples of Play Money). Reserve $400. (open). SOLD FOR $588


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