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Lot # 1691 (of 1743)   < Previous Lot | Next Lot >

Outstanding 1930s to 1970s Exhibit Supply Company Advertising Collection (144) Plus 14 Uncut Sheets

Starting Bid - $1,000, Sold For - $1,528

Presented is an incredibly substantial and diverse collection of 144 assorted (125 different and 19 duplicates) Exhibit Supply Company advertising pieces (plus fourteen uncut card sheets, for a total of 158 items). The 144 advertising displays in the collection are comprised of both vending-machine window displays featuring actual cards (118) as well as vending-machine (or in-store) displays printed on thin slick stock that do not feature cards attached, each featuring a single large and very colorful cartoon illustration, all related to marriage and couples (26 total, all circa 1940s; 10 different). The 118 advertising displays featuring cards represent many different series, including those featuring pinup girls (including Marilyn Monroe), Indian scenes, cowboys (including Roy Rogers, Gene Autry, and Lone Ranger), movie stars (including Loretta Young, Jack Lemmon, Elizabeth Taylor, John Wayne, Paul Newman, Marlon Brando, Natalie Wood, Clark Gable, and Bob Hope), entertainers (including Lucille Ball and Jackie Gleason), aviation, automobiles, etc. Each vending machine display is comprised of the fronts of the actual issued cards (in most cases thin card-front proofs, but in some cases thick issued cards) mounted on thin stock perfectly sized for use in large Exhibit card dispensing machines. The fourteen full 32-card uncut sheets feature subjects such as planes, movie stars, bathing beauties, the "Your Ideal Love Mate" series, cowboys, pinups, and cars (the car sheet has proofing notations including one card that has "out" written on it, though we do not know if this card was actually pulled from the set). We cannot stress enough how substantial each and every item in this collection is individually, let alone as a collection. We're not sure how these came to be in one collection, but strongly believe that most or all long ago originated directly from the archives of the Exhibit Supply Company. Long ago, when the company was no longer in business, many of the photos, uncut sheets, and various advertising materials from the archives of the Exhibit Supply Company were scattered to the four corners of the collecting world. It is a virtual certainty that these items originate from the dispersal of The Exhibit Supply Company archives.

Exhibit cards were traditionally sold for one penny each, from vending machines placed at arcades and amusement parks for more than four decades (from 1921 to the early 1960s). Each of the window displays was inserted within the glass-enclosed front panel of a vending machine, which hopefully would entice youngsters to take their chances to try to get their favorite card. All of these pieces, which date from the 1930s to 1970s (most 1930s to 1950s), range from Very Good to Excellent condition. This is a remarkable and comprehensive archive and is truly a collection unto itself. The displays vary in size with the largest measuring 31 x 22 inches; the smallest 12.5 x 8.5 inches. This is a uniquely interesting and rare assortment of original advertising displays relating to The Exhibit Supply Company, one of the greatest, most important, and longest-running issuers of cards in history. It would be impossible to do justice to this collection in text. The collection is voluminous and all 158 items are individually noteworthy and substantial. Please view images online. Complete inventory list is available via email or fax. Please note: due to the size and/or number of items in this collection, the shipping charges for this lot (depending on where it is sent and method of shipping) may be substantial. Total: 158 items (144 display pieces and 14 uncut sheets). Reserve $1,000. Estimate (open). SOLD FOR $1,528


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