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1962 Post Cereal Advertising Store Display Poster with Mantle & Maris
Starting Bid - $500, Sold For - $1,778
Rare 1962 Post Cereal retail display poster, featuring Mickey Mantle and Roger Maris, produced for Canadian distribution. This is the first example of this Canadian poster that we have ever offered. It is very rare, and one of just a few examples known. The poster differs slightly both in design and size from the American version, but the one constant is the player images used. Issued just after the historic 1961 season, the poster capitalizes on the previous year's epic home-run race between Mantle and Maris by featuring the "M&M Boys" in promotion of the company's card set (which was issued on the back of its various cereal boxes). The likeness of each player on the poster features the image of each that appears on their respective cards in the set, while the text lets kids know that they can obtain "Free Trading Cards On Post Cereals." Mantle and Maris are featured, respectively, on the top and bottom of the poster, with their images inverted, so that the poster could be hung over a wire or string in the local store. When displayed in that manner, Mantle or Maris could be seen from either side of the cereal aisle. The poster (20 x 30 inches; unfolded) displays a few small, very light, stains and tiny surface blemishes, as well as few tiny surface wrinkles. In remarkably fresh and clean condition, especially for a store display advertising poster of this type, the piece presents as Excellent and is perfect for display, as intended. This is an outstanding example of this seldom-seen poster, and one that would be at home in any advanced, Mantle, Maris, Yankees, or baseball-advertising collection. Reserve $500. Estimate (open). SOLD FOR $1,778
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