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Circa 1935 Spalding Die-Cut Advertising Display
Starting Bid - $1,000, Sold For - $9,480
Spectacular colorful die-cut advertising store display, dating from the mid 1930s, in promotion of Spalding baseball bats, balls, and gloves. This piece is of extraordinary production quality and is extremely rare. In fact, it is the first example of this extremely substantial and attractive Spalding retail display that we have ever seen. The cardboard display, which features an easel back so that it can stand freely, touts the company's line of "'Resilite' Treated Autograph Bats - For Power Drives," as well as Spalding's official National League baseball, and three different model gloves: a model "AS" fielder's glove, a model B1" first-baseman's mitt, and a model "12/0" Gabby Hartnett endorsed catcher's mitt. Depicted on the left side of the display is a large generic illustration of a batter wielding a "Gabby Hartnett" signature-model "Resilite" bat. Large illustrations of the advertised ball and all three gloves are also depicted. The printed lettering along the base reminds patrons that Spalding products are "The Choice of Champions." This piece would be a perfect compliment to any advanced Spalding store-model equipment collection. It would also be a highlight in any world-class baseball advertising or display collection. The die-cut advertising display (20 x 24 inches) is in remarkable condition, with just few extremely minor surface blemishes and light corner wear. The end of the bat that juts out past the border was once broken off and has since been repaired; it otherwise has an outstanding Excellent to Mint appearance. Reserve $1,000. Estimate (open). SOLD FOR $9,480
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