1953 Harlem Globetrotters Coca-Cola Advertising Display
Starting Bid - $400, Sold For - $830
Rare full-color 1953 advertising display picturing five members of the legendary Harlem Globetrotters, including Marques Haynes and "Goose" Tatum, as they each enjoy a refreshing bottle of Coke. A large Coca-Cola emblem is pictured to the left of the players, while the text above reads "Stars of the fabulous Harlem Globetrotters." In a classic example of cross promotion, the display also encourages patrons to "See all of the Harlem Globetrotters in their new feature length movie 'Go Man Go'." The film Go Man Go was released in January 1954; however, this promotional sign was issued a few months earlier, as indicated by the 1953 copyright date in the lower left corner. This is an extremely rare Harlem Globetrotters display piece and in fact is the only example we have ever seen. It may be the only surviving example. The display (35 x 20 inches), printed on cardboard stock, has a number of noticeable flaws commensurate with its age and former use, including numerous tears (the largest of which bisects the Coke emblem on the left), edge chips, staining, abrasions, and what appears to be white scattered paint specks. While technically in Fair condition, it displays very nicely as is, and nearly all of the condition anomalies can be mitigated with professional restoration, which would restore this piece to all of its former glory. This is an exceptional 1950s promotional display and one that would be a welcome addition to any advanced basketball, Harlem Globetrotters, Coca-Cola, or general advertising collection. Framed to total dimensions of 36.5 x 21 inches. Reserve $400. Estimate (open).
SOLD FOR $830