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Circa 1930 Remington Advertising Display Collection Find (8)

  • Sold For: $3,555
  • Year: 1930
  • Auction: 2012 spring
  • Lot #: 1479
  • Auction Category: Americana

Extraordinary collection of 1930s-era Remington advertising displays and related material, each distinguished by its remarkable state of preservation. Amazingly, all of the items offered here (along with a spectacular Wilson Sporting Goods and Federal "Hi-Power" Shotgun Shell display, each of which is offered separately in this auction) were only just recently discovered in the attic of a woman whose family owned a sporting goods store in the 1920s. Unless otherwise noted, all of the displays are printed on heavy cardboard stock. The collection is comprised of the following: 1) Enormous Remington advertising display (23 x 35 inches) for "Kleanbore Shot Shells." This is the highlight of the collection, both for its size and attractive design. The piece features a large photo of a hunting dog, below which are illustrations of the individual shells and various retail boxes. What makes this display unique is that the image of the dog and shells is on a separate piece of die-cut cardboard, which has been affixed to a larger cardboard backing, making for an extremely unusual "3D" visual presentation. The original easel back is missing and the piece displays handling wear commensurate with its age and former use, including a few small nail holes along the base, edge wear, a few very light stains, and minor surface blemishes/abrasions. Although technically Vg, the piece presents as Excellent. This is an outstanding example of one of Remington's most attractive advertising displays from the era. 2) Three-dimensional easel-back counter display for Remington "Kleanbore Shot Shells." The display, when folded together, features representations of the various boxes of Kleanbore shells available to the consumer. Directions on assembling the piece are printed on the reverse. 12 x 4.25 x 21 (when fully assembled). The piece displays a number of minor creases, as well as interior tape repair to a few tears on some of the flaps (tape not visible when assembled). Vg-Ex. 3) Die-cut easel-back counter display for Remington "Kleanbore Hi-Speed 22's." The colorful graphics include a young Boy Scout holding a rifle, as well as the advertised product and a host of animal "targets." 13 x 20 inches. There is a slight crease to the Scout's head, as well as minor edge wear; otherwise Ex-Mt. 4) Die-cut easel-back counter display for Remington "Kleanbore Shur-Shot Shells." 10 x 18 inches. Vg, with a few small nail holes along the base and minor surface wear. 5) Die-cut easel-back counter display for Federal "Hi-Power Shot Shells." 10 x 24 inches. Vg-Ex, with a few minor creases and general surface wear. 6) Die-cut easel-back counter display for Western "Super-X Long Range Shot Gun Shells." 13 x 19 inches. Light foxing; otherwise Ex-Mt. 7) Die-cut tri-fold counter display for Western "Lubaloy Rifle and Pistol Cartridges." 13.5 x 14.5 inches. Ex-Mt, with a few minor surface blemishes. 8) Die-cut easel-back counter display for Wings, "The Air Cooled Cigarette." This display is notable both for its colorful graphics picturing a plane in flight and for its use of a beautiful aviatrix, who offers the ringing endorsement "I Find Wings Better." It is interesting to note that the woman bears a passing resemblance to Amelia Earhart, which, we can assume, was purely intentional. 13.5 x 19.5 inches. Vg, with a few light stains, a crease to one of the planes wings, and minor surface/edge wear. Total: 8 display pieces. Reserve $1,000. Estimate (open). SOLD FOR $3,555

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